Futurehead.com

(from Wired.com) In case you haven’t noticed, this site is currently being bombarded with a certain strand of conspiracy theorist. I’m still not entirely sure what these people believe in, apart from being absolutely certain that the government is developing brain-eating vaccines, spiking the water with lithium and trying to subdue the population with “reactive” medicine. While it’s always sad to see so much angry ignorance on parade, it’s also a fascinating case study in cognitive dissonance.

The theory of cognitive dissonance – one of most influential theories in social psychology – was pioneered by Leon Festinger, at the University of Minnesota. In the summer of 1954, Festinger was reading the morning newspaper when he encountered a short article about Marion Keech, a housewife in suburban Minneapolis who was convinced that the apocalypse was coming. (Keech was a pseudonym.) She had started getting messages from aliens a few years before, but now the messages were getting eerily specific. According to Sananda, an extra-terrestrial from the planet Clarion who was in regular contact with Keech, human civilization would be destroyed by a massive flood at midnight on December 20, 1954.